In its continued effort to stay on the cutting edge of online product information dissemination, Hunter Safety System has hired The Long Reach Agency, a leading digital advertising agency, to handle all of the company’s online marketing activities. Redesigning the HSS website was the first project that The Long Reach Agency embarked upon. The newly launched website optimizes search engine marketing and incorporates analytic tools and processes to measure the effectiveness of online, print and television media advertising in order to best serve HSS customers.

The new agency has also recently created a new compelling and effective online advertising campaign that is designed to raise consumer awareness as well as increase the number of purchases per year from existing customers and attract first-time buyers.

“We are very excited to have The Long Reach Agency as part of the Hunter Safety System team,” said David Langston, HSS’ director of sales and marketing. “We now have the ability to measure what advertising messages and venues are working for us so we can make better investments. We can also validate what intuitively seems right with objective data.”

“Before we hired The Long Reach Agency, it was a guessing game,” Langston added. “Now we are putting our money and our efforts where they will really work for us.”

Founded in 2001 and headquartered in Danville, Alabama, Hunter Safety System is a leading designer and manufacturer of innovative deer hunting gear and hunting equipment for the serious hunter. For additional information, write to: The Hunter Safety System, 8237 Danville Road, Danville, AL 35619; call toll-free 877-296-3528; or visit www.huntersafetysystem.com.

Logo courtesy Hunter Outdoor Communications/ Hunter Safety System

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