Photo contest celebrates passion for outdoor adventure; winner to choose from three great U.S. adventures, courtesy of PrimaLoft

PrimaLoft, the world leader in performance insulations and yarns, is proud to announce the winner of the Your Greatest Adventure Sweepstakes photo contest. Selected from numerous entries, Amanda Cram of Three Forks, Montana, has been named as the 2012 sweepstakes winner.

The Your Greatest Adventure Sweepstakes was developed by PrimaLoft to offer individuals an opportunity to share their greatest adventures via photo and caption posted on the PrimaLoft Facebook page.  The contest began on July 26, 2012 and ran through October 10, 2012.  During that time, entrants had the opportunity to campaign for votes among Facebook friends, and the ten photos that received the most votes became finalists to be judged by a panel of outdoor adventure experts.

Ms. Cram, an English and journalism high school teacher, is also an avid outdoor enthusiast who enjoys hiking, backpacking, camping, fishing and skiing.

As the grand prize winner, Ms. Cram will select one of three incredible adventure packages, receiving roundtrip air travel and accommodations to her chosen adventure destination, and a gear prize pack powered by PrimaLoft®:

  • Backpacking on the Appalachian Trail (100-Mile Wilderness, ME)
  • An ice climbing experience in Ouray, CO
  • A ski getaway in Jackson Hole, WY

In addition, Ms. Cram and her guest will also receive lift tickets, permits, rentals & guide fees (as applicable to prize selection) to complete their selected prize package. The complete package has an estimated value of $2,500.

Ms. Cram’s photo, entitled, “The moment when you forget how hard it was,” features  her husband Kyle, holding their dog, Rooster, high up in the air to celebrate their summit of Hollow Top Mountain (Southwest Montana). The couple and their beloved pooch had camped overnight in a bowl at the base of the mountain and spontaneously celebrated the completion of their hike to the top of the mountain by raising their pup to the sky with joy.

“I’m very excited to have won this year’s sweepstakes,” said Amanda Cram, winner of PrimaLoft’s Your Greatest Adventure Sweepstakes. “It was a great way for my husband Kyle, our pup, Rooster, and I to share an exhilarating moment that expresses our love for the outdoors. We’re so pleased to have an opportunity to share our photo with others, and to have been a part of this fun contest.”

The winning photo was selected among ten finalists by a special panel of outdoor adventure experts, including:

  • Diane Van Deren, The North Face sponsored ultra-runner
  • Jason Hairston, KUIU founder and outdoor/hunting blogger
  • Sheri and Randy Propster, Backpacker MagazineGet Out More Tour’ ambassadors
  • Carl Heilman, renowned photographer and Adirondack outdoorsman
  • Mary Anne Potts, Editor, National Geographic Adventure

Judges were asked to select a photo that exemplifies passion for outdoor adventure.

Some comments from the judges about the 2012 winning photo include:

The moment of joy captured in this photo encompasses the reality that it is truly the journey and not the destination,” said Backpacker’s Get Out More tour guides, Sheri and Randy Propster. “On great adventures, the hard work, the muscle aches and the blisters always seem to fade away when the overwhelming sense of accomplishment sets in. Having a loyal partner, or in this case, “a man’s best friend” turns a great adventure into the Greatest…”

“I have always enjoyed the fact that I could have an adventure any time I liked, wherever I happened to be. Whether it was on a winter climb up a mountain or walking out my back door here in the Adirondacks,” said Carl Heilman, renowned photographer and Adirondack outdoorsman. “Adventure comes from the spirit of how a person approaches life and activities, not the location. I think that best speaks of the benefits of Primaloft as well – to help you wherever you are in day to day life – not just on a Tibetan expedition. I enjoy a PrimaLoft jacket just as much when I need to add a layer in the house, as I do when I’m photographing on a peak in the winter.”

The 2012 Your Greatest Adventure Sweepstakes was promoted to consumers through Facebook, Twitter, as well as via the Backpacker Get Out More Tour.

PrimaLoft is featured worldwide in leading outdoor brands such as The North Face, Spyder, Black Diamond, Patagonia, L.L. Bean, and Outdoor Research as the performance insulation and yarn of choice for outerwear, sleeping bags, gloves, footwear, accessories and socks.

For more information about PrimaLoft, visit, and follow the PrimaLoft conversation online at Facebook and Twitter.

Image courtesy PrimaLoft

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