The Quality Deer Management Association (QDMA) is pleased to announce that it will soon receive a $550,000 donation from Larry and Brenda Potterfield with MidwayUSA to support its recently launched youth education and outreach program, the Rack Pack.

Of the total, $400,000 will be used to establish a Youth Wildlife Conservation Experience Endowment. This permanent source of funding within the Rack Packprogram will be used to introduce high school students to careers in wildlife conservation and management, as well as the importance of hunting and shooting in these endeavors. The remaining $150,000 will be used to purchase items for auction at QDMA banquets across the nation in 2013 to raise money for MidwayUSA Foundation’s Adopt-A-Team program and the Rack Pack program.

“The generous support from MidwayUSA will enable us to greatly increase the number of young people we can positively impact through our Rack Pack program,” said QDMA CEO Brian Murphy. “The endowment will allow us to impact the conservation leaders of the future while the proceeds from the auction items will allow us to introduce today’s youth to shooting and hunting. We cannot thank Larry and Brenda enough for their generosity and steadfast commitment to youth.”

“Brenda and I couldn’t be more excited about the introduction of the Youth Wildlife Conservation Experience at QDMA events,” said MidwayUSA founder and CEO Larry Potterfield. “The mission of QDMA and YWCE is similar; educate our youth on conservation, ethical and safe hunting practices and above all, preserving our hunting heritage. This endowment will create a permanent fund at QDMA and will allow them to continue educating youth for years to come.”

The Rack Pack can be found online at, on Facebook at and on Twitter at

Logo courtesy Quality Deer Management Association

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