FLW announced today that Strike King Lure Company has re-signed as an associate sponsor of FLW for the 2013 season. Financial terms of the deal were not released. Strike King has been in business for more than 40 years with a wide selection of fresh and saltwater baits as well as polarized sunglasses and will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

Strike King will also serve as title sponsor of the Angler of the Year award in the EverStart Series for each of the five divisions – Central, Northern, Southeast, Texas and Western. The top pro and co-angler from the point standings in each division after four events win the Strike King Angler of the Year and Co-angler of the Year titles, respectively, which qualifies them to fish the 2014 Forrest Wood Cup provided they fish a full EverStart Series Division or the 2014 Walmart FLW Tour.

Logo courtesy FLW

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