Factory Effex, Inc. has signed a multiyear agreement with JGRMX as the teams official graphics sponsor. The agreement also includes a multiyear deal for lifestyle soft goods and apparel that will be co-branded with JGRMX and select team affiliate sponsors. “The agreement will include a range of team replica graphic kits and seat covers that will be custom tailored to the teams needs for 2013 and beyond” says Scott Gilly, Vice President of Factory Effex, “but what was really exciting for our brand was JGRMX’s desire to go beyond just graphic kits. Coy Gibbs and Jeremy Albrecht (owner and team manager, respectively) saw the added value to align themselves with a company that is on the move, and with our recent growth and expansion into the soft goods market in 2010, Factory Effex was the logical choice to bridge the gap between normal team sponsors and one that can also add a full range of officially licensed goods co-branded with the team.”
“To have an opportunity to work with a company like JGR on a global scale was simply impossible to turn away from” concluded Gilly, “we’re excited to say the least.”
“As a sponsor-driven team, graphics are very important to us and the access to designers and product quality Factory Effex offered made Factory Effex the logical choice for our team,” said Coy Gibbs.
“The graphics and seat cover product samples Factory Effex shared with us were extremely durable, and Gilly had 30 different possible art layouts for our 2013 bike graphics before we even had a formal agreement,” commented Jeremy Albrecht.
Look for a full range of spring release goods to be available through JGR as well as Global Factory Effex distribution centers as early as February 2013.
Image courtesy JGRMX