FLW announced today that Rayovac, a worldwide leader in battery power and innovation, will return as a sponsor in 2013 and remain the official dry cell battery of the world’s largest tournament fishing organization. Financial terms of the deal were not released.

Rayovac will continue to receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

Jason Christie of Park Hill, Okla., will again represent Rayovac throughout the 2013 season. A former junior high basketball coach, Christie has transformed into one of the most successful anglers in the sport today by qualifying for four straight Forrest Wood Cups and accumulating nearly $650,000 in winnings in just five years as a professional with FLW.

Image courtesy FLW

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