PrimaLoft, Inc., the world leader in high performance insulations and technical fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, appointed Sue Rechner, president and CEO of Confluence Watersports, to its Board of Directors, effective immediately. Rechner additionally serves on the Board of Directors for the Outdoor Industry Association and the Outdoor Foundation.

“We’re very pleased with the addition of Sue Rechner to our board,” stated Michael Joyce, president and chief executive officer of PrimaLoft, Inc. “We are fortunate to have her expertise and retail business acumen. Sue’s insights and experience will be very valuable in helping to guide our brand for the years to come. We look forward to working with her to further our growth and success.”

“I’m looking forward to contributing to the success of PrimaLoft at this expansive period of growth and forward momentum,” said Rechner. “The PrimaLoft team has worked diligently to build a brand synonymous with innovation and superior performance.  As the company enters this new phase, I am tremendously excited to support increasing opportunities for PrimaLoft’s brand partners through investment in strategic growth initiatives and building brand equity with consumers. I’m grateful for the opportunity to be a part of this organization.”

Rechner has many years of proven leadership in the outdoor industry and the luxury goods market. With an earned reputation as a strategist and brand-builder she has further earned the esteem of colleagues as a long-range, performance-driven CEO and passionate advocate for the outdoor industry. She currently serves as the president and CEO of Confluence Watersports, and is a Board member for the Outdoor Industry Association, Outdoor Foundation, and Montana Silversmiths. Rechner has also served on the executive teams for: Victorinox Swiss Army, Movado Group, Seiko Corporation of America and Citizen Watch Company.

To learn more about PrimaLoft, visit, and follow the PrimaLoft conversation online at Facebook and Twitter.

Image courtesy PrimaLoft

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