FLW, the world’s largest tournament-fishing organization announced today that The J.M. Smucker Company will return as a sponsor for the 2013 season. Financial terms of the deal were not disclosed.

The Folgers, Dunkin’ Donuts retail coffee, Jif, Crisco and Smucker’s brands will be highlighted across of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

Folgers will also extend the tradition of the “Folgers Morning Takeoff”. Extremely popular amongst anglers, tournament officials, spectators and media members, the “Folgers Morning Takeoff” offers free coffee and breakfast items at the launch sites of many FLW tournaments.

Professional angler Scott Suggs of Bryant, Ark., will represent Folgers on the Walmart FLW Tour for the seventh consecutive season. One of the most successful anglers on the FLW Tour, the 2007 Forrest Wood Cup Champion has amassed more than $1.5 million dollars in career earnings.

Logo courtesy FLW

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