FLW Reaches Multi-Year Sponsorship Agreement with BRP
OutdoorHub 11.29.12
FLW, the world’s largest tournament fishing organization, has announced a multi-year sponsorship renewal with BRP. BRP, a world leader in the outboard engine market, will feature the Evinrude brand throughout the agreement. Financial terms of the deal were not disclosed.
Evinrude will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
“FLW is extremely pleased to announce our continued partnership with BRP,” said Trish Blake, President of FLW Marketing Division. “The relationship reinforces the commitment both companies have to growing the sport of professional bass fishing. Our tournaments offer the perfect showcase to display the efficient, reliable Evinrude E-TEC motors that BRP is known for — motors that FLW Tour pros depend on day after day.”
Since 1907, the Evinrude brand has produced reliable, durable and environmentally friendly outboard motors used by anglers around the world. BRP’s Evinrude E-TEC outboard motor offers boaters clean, quiet power and performance that is unrivaled in the industry.
