Cabela’s, the World’s Foremost Outfitter, has signed on as the Official Retailer of SHOT Show Media Day at the Range. The eighth annual SHOT Show Media Day at the Range will be held on Monday, Jan. 14, 2013, at the Boulder City Pistol & Rifle Range, Boulder City, Nev.

“Cabela’s is excited to be associated with SHOT Show’s Media Day at the Range,” said Cabela’s Chief Marketing Officer Scott Williams. “As the largest trade show for the shooting sports and hunting industries, SHOT Show is a highlight of the industry’s calendar.”

The event will provide the media an opportunity to examine and shoot the latest rifle and shotgun products displayed by more than 100 exhibitors on site, as well as get a preview of the industry’s exciting line of hunting and shooting products for 2013.

Media will be able to shoot Cabela’s exclusive line of firearms developed in collaboration with Winchester as well as meet members of the Cabela’s team to discuss product development.

“We could not be more pleased with the commitment that Cabela’s is making to this event,” said Cathy Williams, co-organizer of Media Day at the Range. “This agreement shows Cabela’s commitment to this industry and the importance of having a retailer exhibit at this event along with the over 100 manufacturers who will also be in attendance.”

Cabela’s is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since its founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through their established direct business and their growing number of destination retail stores, Cabela’s offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service.

For additional information, contact Cory Cannon with Triple Curl at or Cathy Williams with CMG Marketing & Events at

Logo courtesy CMG Marketing and Events/SHOT Show

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