For the past 5 years as Assistant Director of Sales & Marketing Johnathan Karch has steered 3Rivers Archery’s marketing efforts into unexplored, yet bountiful waters. His keen insights into promotion, design, and marketing have allowed 3Rivers Archery to re-design their web site, build a significant social media presence, and increase their print catalog production and distribution. By drawing upon his degree in Public Relations from Ball State University, as well as by keeping abreast of current marketing and sales trends, Johnathan has put 3Rivers Archery on the cutting edge of consumer interaction, product promotion, and customer service.

That is why 3Rivers Archery is proud to announce Johnathan Karch’s promotion to Vice President of Sales & Marketing.

In addition to his education and marketing expertise, Johnathan brings years of bowhunting and traditional archery experience to the table.

“It’s exciting to have someone so passionate about traditional archery directing 3Rivers Archery’s marketing efforts,” says Teresa Williams, 3Rivers Archery’s Vice President of Operations.

Sandie Karch, Owner and CFO of 3Rivers Archery, adds, “Johnathan has worked in every aspect of this family owned and operated business since he was nine years old and has found his niche in marketing. Johnathan’s leadership skills and performance have exceeded our expectations. We are confident that he is the right choice to take this company to the next level.”

“After spending most of his early years helping his family grow 3Rivers into a well-recognized company, Sandie and I are proud, and grateful, to have Johnny step up and become Vice President of Sales and Marketing,” says company owner and President Dale Karch.

In his new position, Johnathan shall be taking an even more active role in developing 3Rivers Archery’s marketing strategy. With traditional archery becoming more and more popular through books, film, and television, it’s an exciting time to be part of this dynamic sport. As Johnathan Karch takes on this new role as Vice President of Sales & Marketing, 3Rivers Archery looks forward to taking a leading role in promoting and selling traditional archery to customers both old and new.

Logo courtesy 3Rivers Archery

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