The Professional Outdoor Media Association (POMA, www.professionaloutdoormedia.org), is set to host hundreds of outdoor industry communicators and PR and marketing professionals in Columbia, SC, March 6 – 9, 2013, at POMA’s 2013 Annual Business Conference. The event connects traditional outdoor sports media and industry professionals for purposes of generating editorial content.

In addition to opportunities to discuss trends, products, and issues, POMA provides a high-level business educational program covering all aspects of business and communications from social media to photography, television production, marketing/PR, writing/blogging, and more.

“No one is doing what POMA is doing when it comes to education and opportunities,” said J.R. Robbins, editor of NRAHuntersRights.org. “POMA reacts quickly to situations and is in tune with the needs of media and industry. I would never miss this conference.”

Steve McGrath with Camp Chef agrees. “In the world of marketing and PR, there are few things you can count on,” he said. “For Camp Chef, the annual POMA conference has been one of the best investments of our time and money each year. The new contacts made and relationships renewed help further our marketing efforts.”

More than 20 corporate partners support the event, including: Mossy Oak, NRA, U.S. Sportsmen’s Alliance, Kalkomey, RAM Trucks, Ducks Unlimited, National Shooting Sports Foundation, Aimpoint, Camp Chef, Mule Deer Foundation, Bushnell, Federal Premium Ammunition, Otis Technology, Realtree, HHA Sports, OutdoorHub.com, Birchwood Casey, Brownells, ThermaCELL and Capital City/Lake Murray Country Regional Tourism Board.

The conference includes:

  • Networking between hundreds of outdoor industry professionals
  • Thirty-plus business sessions for media and corporate attendees
  • Eight sponsored meals
  • Three hands-on, product-testing events: Product Showcase, Shooting Event and POMA Camps
  • A relaxed atmosphere focused on business and fellowship at a one-on-one level
  • Live and silent auctions and raffles
  • Pinnacle Awards presentations to the industry’s best communicators

The event will be headquartered at the Embassy Suites Columbia-Greystone. Attendees also will enjoy events at the South Carolina State Museum, Lake Murray, and the Live Oak Sportsmen’s Club shooting facility.

“The conference sells out each year,” explained Laurie Lee Dovey, POMA’s executive director. “So, it’s important for folks to register and make hotel reservations now.”

Complete details and pre-conference planners are available on the POMA website (www.professionaloutdoormedia.org).

Image courtesy Professional Outdoor Media Association

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