YETI Coolers, manufacturers of rugged coolers for a broad range of activities, and “Hank Parker 3D,” a top-rated hunting show hosted by legendary outdoorsman Hank Parker and his sons, Hank Parker Jr. and Billy “Catfish” Parker, announced a one-year sponsorship agreement, making YETI the show’s exclusive cooler sponsor.
“YETI is very excited about partnering with Hank Parker and his team for 2013,” stated YETI President and Co-founder Ryan Seiders. “This is a fantastic opportunity for our brands to work and grow together.”
As an official sponsor, YETI will have category exclusivity on “Hank Parker 3D,” to include a 30-second commercial presence in the series which airs on NBC Sports, Pursuit Channel and WildTV along with integration of YETI product in select shows and more.
The sponsorship agreement also includes a major presence across Hank Parker’s digital assets including HankParker.com, HankParker3D.com, Facebook fan pages and Youtube channels.
“The first time I saw a YETI cooler I knew immediately that these are quality coolers,” Parker said. “I always align our outdoor efforts with companies that take pride in offering rugged products that exceed customers’ expectations. YETI products do just that.
“A cooler is an essential item for people who hunt and fish. Using one that keeps ice longer is a huge benefit. Hank Jr., Billy and I look forward to sharing the YETI story of with our audience.”
The Powell Group, marketing and communications agency of record for the Parkers, brokered the sponsorship agreement.
Image courtesy Powell Group