This year’s Ultimate Hunters’ Market is expected to be bigger and better than ever, with over 650,000 square feet of exhibits, seminars and entertainment for all ages.

“The SCI convention is always one of our favorite shows to attend,” said Larry Potterfield. “Brenda and I are excited to head back to Reno and hope to see lots of folks there.”

Larry Potterfield will also visit with show attendees Friday afternoon, January 25 between 2:00 p.m. and 3:00 p.m. and again on Saturday morning, January 26 between 10:00 a.m. and 11:00 a.m. at the Membership Booth just outside the entrance to Hall 2.

Several performers and VIPS are scheduled throughout the event including:

  • Mike Huckabee – Grand Opening and Wednesday Key Note Speaker
  • Travis Tritt – Wednesday Night Entertainment
  • Craig Bodington – Night of the Hunter, Thursday  Night
  • Jim Shockey – Night of the Hunter, Thursday Night
  • Montgomery Gentry – Friday Night Entertainment
  • Dick & Liz Cheney – Saturday Night

MidwayUSA is proud to be the official sponsor of this event taking place Saturday night at the Peppermill Hotel Casino.

“Larry Potterfield and the entire MidwayUSA family have dedicated their lives to providing the highest quality hunting equipment to hunters around the world,” said SCI President John Whipple. “As an international advocacy organization, we know that our partnership will protect hunting for future generations.”

For more information about the SCI Convention, please visit or call (520) 620-1220.

Image courtesy Midway USA

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