Ron Ten Berge was named President and General Manager for PRADCO Outdoor Brands effective Jan. 1, 2013. He will be responsible for the profit management of all PRADCO Brands. PRADCO is a wholly owned subsidiary of EBSCO Industries, Inc. of Birmingham, Ala.
Ten Berge brings 20+ years of experience in strategy, sales, marketing and product development drawn from leading consumer products organizations including Kraft Foods, Schering-Plough Healthcare Products, Wm. Wrigley Jr. and Pure Fishing. He was most recently at Yakima Products, Inc. as SVP/Chief Marketing Officer.
“Ron’s experience with product marketing, customers and consumer segments is vital to the future growth of the Outdoor Group.” said F. Dixon Brooke, Jr., President and CEO of EBSCO Industries. “He plans on bringing a keen focus on branding and the positioning of our portfolio with the consumer.”
Ten Berge joined EBSCO on Oct. 1, 2012, as Executive Vice President and Chief Operating Officer of the Outdoor Group.
“I am delighted to be joining the EBSCO Industries and the PRADCO Outdoor Brands team,” Ten Berge said. “We have an amazing portfolio of some of the leading hunting and fishing brands in the world. It’s very exciting to be leading such a fine team as we pursue new growth initiatives.”
Image courtesy PRADCO