MillerCoors brand Keystone Light to be featured throughout FLW properties
FLW, the world’s largest tournament fishing organization, announced that it has reached a multi-year sponsorship deal with Keystone Light, beginning in the 2013 season.
Keystone Light, a cornerstone of the MillerCoors portfolio, will be prominently featured by FLW. The beer brand will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide; making it the most widely distributed weekly outdoors-sports television show in the world. Keystone Light will also feature FLW and anglers in marketing communication, including social media assets.
“This partnership reinforces the marketability that professional bass fishing offers,” said Trish Blake, President of FLW, Marketing Division. “The popularity of this sport continues to grow and the involvement of the Keystone Light brand emphasizes this. The passion and loyalty of fishing fans in this country is something that Keystone Light recognizes and plans to embrace. FLW considers itself a visionary leader in the industry, and this partnership solidifies our commitment to bringing the sport to mainstream America.”
Professional anglers Brent Ehrler of Redlands, Calif., and Chad Grigsby of Maple Grove, Minn., will represent Keystone Light in the 2013 Walmart FLW Tour and will appear at various Walmart in-store events. Ehrler, one of the most successful anglers in the world, was the 2006 Forrest Wood Cup champion and is currently ranked third on the all-time FLW top money winners list with more than $1.9 million dollars in career earnings. 2013 will be Ehrler’s ninth year on the FLW Tour. Grigsby, entering his 12th year on the FLW Tour, is also one of the top anglers in the sport. With 11 career top-10 finishes and nearly $700,000 in career earnings, Grigsby is looking to add to those totals in 2013 as part of the Keystone Light team.
“We are thrilled to begin our new partnership with FLW,” said Jordan Krawll, Keystone Light brand manager. “We know Keystone Light drinkers enjoy fishing and this sponsorship is a great way for us to further connect with our loyal fans and celebrate our common passion.”
Logo courtesy FLW