Donna Carpenter, president and co-owner of Burton Snowboards, to discuss her experience marketing to women in the Snow Industry

Outdoor Industries Women’s Coalition (OIWC) is pleased to announce that Donna Carpenter, president and co-owner of Burton Snowboards, will present as keynote speaker at its 2nd annual SnowSports Industries America (SIA) Breakfast and Awards Presentation, which is sponsored by SIA.

Carpenter will discuss her experiences working in a multitude of roles at Burton Snowboards, the world’s leading snowboard company, which she owns with her husband Jake Burton Carpenter. During the past three decades, she has built snowboards, answered phones, expanded Burton’s market to Europe and held the CFO position. She oversees all efforts to ensure that Burton is an employer and brand of choice for women. Through her leadership, Burton established new women’s marketing, product and creative initiatives to drive the women’s business, and created internal programs that focus on retaining and promoting women.

“Donna is a thought leader around employee retention, business sustainability, and what makes a great company,” said Deanne Buck, executive director of OIWC. “We’re honored to have the opportunity to provide a platform for her to share her expertise with the industry leaders and influencers who attend SIA.”

In addition to Carpenter’s presentation, the OIWC Breakfast at the 2013 SIA tradeshow will recognize two women in the industry with OIWC Leadership Awards for their stewardship and inspiration to others. The breakfast and awards presentation will take place from 7:00 – 9:00 a.m. on Saturday, February 2, 2013 at the Denver Convention Center, Rooms 401 & 402. The OIWC Breakfast is free and open to all tradeshow attendees.

To learn more about OIWC, or to attend an upcoming event, please visit

Image courtesy Outdoor Industries Women’s Coalition

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