Winchester Ammunition is proud to announce that Frank’s Great Outdoors, located in Linwood, Mich., has been named the 2013 Winchester Ammunition Dealer of the Year.

The award was presented at the 2013 SHOT Show in Las Vegas.

“Our Dealer of the Year award is our way of thanking Frank’s Great Outdoors for working so hard to provide their customers with the best products we have to offer,” said Brett Flaugher, Winchester Ammunition vice president of marketing, sales and strategy.

Recipients of the Dealer of the Year award display high standards for customer service and product knowledge, and utilize all opportunities to promote the Winchester brand through advertising, sales promotions and in-store merchandising. Award winners carry a complete line of Winchester products, conduct retail events, support industry programs and actively support local efforts in various areas like conservation, safety and hunter education.

“It’s truly an honor to be named Dealer of the Year by Winchester Ammunition,” said Jami Czowski, Frank’s Great Outdoors general manager. We’ve been a Winchester Ammunition dealer for more than sixty years because our customers believe Winchester produces trusted, reliable, high quality products that have been proven in the field and on the range for generations.”

Frank’s Great Outdoors was founded in 1945 by Frank and Margaret Gorske. Now under its third generation of Gorske ownership, Frank’s Great Outdoors has answered its customers’ demands for more high quality goods and services with the construction of a 30,000 square foot retail store that houses products in departments such as fishing, hunting, marine electronics, clothing, cooking and gifts.

In 1989, Winchester Ammunition set the benchmark for partnering with independent dealers with the inception of the Winchester Ammunition Advisory Center program, and more than 20 years later, it continues to set the standard for dealer programs. To be nominated for the Dealer of the Year Award, a company must participate in this program.

Image courtesy Winchester

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