Rapala Enhances Sponsorship with Pro Angler Dave Lefebre

   01.22.13

Rapala Enhances Sponsorship with Pro Angler Dave Lefebre

Throughout his career, Dave Lefebre has secured numerous top ten and first place tournament wins, and without question, is a seasoned pro angler to watch out for when he hits the water.

In 2012, Rapala, the world’s favorite fishing lure and Storm lures sponsored Lefebre and have extended the relationship into 2013. In addition, he will also be sponsored by Rapala’s best-in-class Sufix fishing line and Terminator brands.

“When it comes to the best and most versatile lures, Rapala and Storm are in a class of their own,” says Lefebre. “Their lures have been responsible for some of my greatest on-the-water successes, and I’m very excited to continue our relationship and expanded it to the Sufix and Terminator brands.”

Recently, Lefebre rocked the FLW Tour with a first place win on Kentucky Lake, bagging a four-day total of 20 bass weighing just over 77 pounds.

“Dave is one of the best anglers around and has been an excellent member of the Rapala and Storm pro staff over the years,” said Dan Quinn, field promotions coordinator for Rapala USA. “Dave is a well-rounded angler, and the Sufix and Terminator brands are a natural fit for him. His expertise regarding these product lines will help to strengthen those brands even further.”

Sufix, in partnership with Gore, the makers of GORE performance Fibers, created a breakthrough in fishing line technology with its Sufix 832 lines. From unstoppable spinnerbaits to jigs, to rigs and buzzbaits, and everything in between, Terminator has the lure for you.

Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry.

The Rapala brand’s functionality and high quality are known by anglers around the world. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.

For more information on Rapala, please visit www.rapala.com or www.facebook.com/RapalaUSA.

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