Ram Truck Brand Renews Partnership with Texas Trail Presented by Cabela’s
OutdoorHub 02.07.13
Chrysler Group LLC’s Ram Truck brand will remain an official sponsor of the Texas Team Trail presented by Cabela’s as the trail builds upon an ultra-successful inaugural season. The Auburn Hills, Mich., – based company is a leading manufacturer of rugged and durable trucks for anglers and outdoorsmen and has become a key partner and integral component of Texas Team Trail events.
“The Ram Truck brand is a perfect partner for the Texas Team Trail,” said Mike Hastings, Tournament Director. “We share the same values of hard work, determination and toughness, as do so many of our anglers. We’re excited to have Ram on board again in 2013 and definitely look forward to growing our partnership.”
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a new Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
“Ram’s partnership with the Texas Team Trail is a perfect opportunity to show our support in such a key market,” said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “Texas accounts for nearly 20 percent of the total U.S. pickup market and has earned the ‘Center of the Truck Universe’ title. In addition, the 2013 Ram 1500 was recently honored with the all-around Truck of Texas award – and is a perfect match for anglers and outdoorsmen.”
The tournament circuit, designed exclusively for team competition, kicks off the 2013 season March 2 on Sam Rayburn Lake. The schedule includes four qualifying events, plus a year-end championship on legendary Falcon Lake, October 12-13. Registration for the Sam Rayburn event is already underway. Anglers can secure an opportunity to pre-fish Friday, March 1, by completing their registration online, via phone or stopping by Needmore Tackle and registering prior to midnight on Thursday.
On-site registration begins Friday, March 1, from 5-8 p.m. at Umphrey Pavilion on Sam Rayburn Lake. At least one team member is required to attend. The tournament will launch Saturday, March 2, at safe light from Umphrey Pavilion and weigh-in begins at the same location at 3 p.m. Anglers with questions or anyone interested in more details on the event are encouraged to visit www.texasteamtrail.com or call 210-788-4143.
2013 Scheduled Events
March 2 – Sam Rayburn Lake
April 6 – Ray Roberts Lake
May 4 – Belton Lake
June 1 – Cedar Creek Lake
Championship – October 12-13 – Falcon Lake
