Ram Truck Brand Joins Inshore Fishing Association
OutdoorHub 02.12.13
Chrysler Group LLC’s Ram Truck brand, a leading manufacturer of rugged and durable trucks for anglers and outdoorsmen, has joined the Inshore Fishing Association (IFA) as official sponsor for the 2013 season. Ram will join some of the fishing industry’s most respected brands as a tour sponsor of the IFA Redfish and Kayak Tours. The partnership also includes sponsorship of the all-new Lucas Oil IFA Pro-Am Redfish Challenge series presented by Cabela’s. Set to begin in 2013, the all-new Pro Am events are being billed as the ultimate redfish showdown, featuring the sport’s best anglers in a high stakes, made-for-TV competition.
“We’re thrilled to have Ram Trucks as our newest tour sponsor,” said IFA Marketing Director Bart Schad. “The Ram Truck brand brings so much value to IFA anglers. They build incredible products for outdoorsmen and women and their passion for boating and fishing speaks for itself. It’s a natural partnership for the IFA and we look forward to growing our relationship in 2013.”
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a new Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
“The Ram Truck brand is proud to be a partner of the Inshore Fishing Association,” said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico. “An angler’s truck is as essential as his or her boat, rod or tackle. Ram builds trucks that meet the demanding needs of outdoorsmen and offers features found nowhere else.”
Drawing inshore anglers from Texas to the Carolinas and beyond, the IFA Redfish Tour is the largest and oldest redfish tour in the nation. Offering anglers the opportunity to compete in low-entry fee events, redfish anglers can fish close to home, minimize expenses and compete for lucrative winnings and contingency prizes.
The IFA Kayak Fishing Tour presented by Hobie Fishing is the fastest-growing kayak fishing tournament trail in the county. Kayak anglers competing in the catch-photograph-release tournaments can take advantage of the numerous money and product prizes awarded to competitors.
For more information or to become a member of the IFA, the fastest-growing inshore fishing tournament series in the United States, go online to www.ifatours.com.
