Russell Garner was named Brand Manager of Bomber Saltwater Grade effective Feb. 15, 2013. He will be responsible for leading all facets of the company’s future and ensuring the company continues to produce the highest-quality products at prices all anglers can afford. Bomber Saltwater Grade is a PRADCO Outdoor Brands company and wholly owned subsidiary of EBSCO Industries, Inc. of Birmingham, Ala.

Garner has been with PRADCO Outdoor Brands for 28 years, most recently serving as Operations Manager for Lindy Tackle and Bomber Saltwater. He also served as National Sales Manager, Director of Product Development, Product Manager and Logistics/Purchasing Manager for PRADCO-Fishing. He also has experience in all aspects of shipping and receiving and orchestrated a totally new layout for the 25,000 square foot shipping facility.

“Few people know more about what goes on behind the scenes of a fishing manufacturer than Russell,” said PRADCO-Fishing General Manager Bruce Stanton. “He has a well-rounded experience that makes him the perfect choice to lead Bomber Saltwater Grade into the future.”

Garner earned the respect of PRADCO Outdoor Brands managers and employees for his dedication and eagerness to do whatever it takes to get the job done right. Never afraid to get his hands dirty, he’s been a dependable and thorough asset to the company in duties as varied as building booths for trade shows to managing a record-setting sales force to developing innovative and effective new fishing lures.

“I am excited with this new challenge,” Garner said. “The saltwater and inshore markets are areas where we can make great inroads and Bomber Saltwater Grade is a trusted name in the industry.”

Image courtesy PRADCO Fishing

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