Swanson Russell Hits Agency Milestone
OutdoorHub 02.27.13
For the first time in its 50-year history, Swanson Russell has surpassed $100 million in capitalized billings.
Capitalized billings are an industry standard used by agencies as a uniform means of comparing agencies that offer a variety of services. “In our industry, becoming a $100 million agency is a significant milestone,” said Dave Hansen, partner and chief executive officer of Swanson Russell. “It has been a stated goal of ours and we are very excited to announce this achievement. One hundred million is certainly a milestone that elevates our status on a national level.”
Ten years ago, Swanson Russell’s capitalized billings stood at around $50 million. In 2011, capitalized billings reached $90 million. In 2012, the agency not only exceeded the $100 million mark, but also celebrated its 50th anniversary and grew to employ more than 150 people.
“2012 was a pretty special year for us,” said Brian Boesche, partner and chief creative officer. “The biggest key to our success is great people. The agency business is a people business and we’ve been able to hire and retain people who are excellent strategists, creative thinkers, and who are committed to making things happen for our clients.”
Swanson Russell was founded in 1962 by the late Warren M. “Gus” Swanson. Steve Russell served as president for 25 years and oversaw much of the growth that has occurred. He currently serves as chairman of the board. Boesche and Hansen purchased the agency from Russell in 2007 and now own and operate the agency.
Swanson Russell has offices in Lincoln and Omaha and offers full service advertising/marketing communications, including branding, media, public relations, database and interactive and social media services. In addition to working with local and regional clients, the agency is nationally recognized for expertise in agriculture, healthcare, outdoor recreation, construction and the green industry. For more information about Swanson Russell’s Real Connection visit www.swansonrussell.com.
