Editor’s note: MidwayUSA sent out an email yesterday informing its customers that it had reached an important milestone for its business–one million active customers. The company has a history of supporting organizations like the National Rifle Association (NRA), and felt a proper way to celebrate would be to donate $1 million to the National Rifle Association Institute for Legislative Action’s (NRA-ILA) Endowment for the Protection of the Second Amendment.
The text of the email is pasted in full below.
Dear Valued Customer,
One million is an attention-getting number, no matter what the circumstances. At MidwayUSA, Brenda and I – along with the MidwayUSA Employees – have celebrated a good many ‘one million’ milestones during the last 35+ years.
In 1983, our seventh year in business, we reached the milestone of one million dollars in business during a single calendar year. 2008 was the first year we filled one million orders for our Customers. In 2012 your NRA “Round-Up” contributions, through MidwayUSA, exceeded one million dollars during that single year. Please note that NRA “Round-Up” contributions come from you, our Customers, and each week since 1992 we have sent your contributions directly to the NRA/ILA National Endowment for the Protection of the 2nd Amendment. Our Customers should get all the credit for that, we just collect and remit your money. Now, in March of 2013 came another milestone to celebrate – one million active Customers – Customers who have ordered from MidwayUSA during the last twelve months. For a country kid from Missouri, that’s an amazing milestone.
I believe our vision to be the best-run, most-respected business in America, for the benefit of our Customers, our family values and our relentless pursuit of Customer Satisfaction are what brought us to this milestone of one million active Customers. Brenda and I, along with all the Employees at MidwayUSA, thank you very much for your support.
As you might imagine, we gave quite a bit of thought as to how we could celebrate. Should we choose our one millionth active Customer and give he or she a special gift? Well, we could have done that, but all of our Customers are equally important, not just the one who put us over the top. Then someone came up with the idea that we should donate $1 to the NRA for each of our active Customers. Well, let’s see, what is $1 times one million?
And so it was! On Monday morning about 10am, when we went over one million active Customers, MidwayUSA authorized our bank to send a wire transfer of one million dollars to the NRA/ILA National Endowment for the Protection of the 2nd Amendment; because we can and because we should.
Thanks a Million!
Founder and CEO of MidwayUSA
Image courtesy MidwayUSA