Gear and accessory guide issued at 2013 Outdoor Retailer Winter Market
PrimaLoft, the world leader in high performance insulations and performance fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, is proud to announce their performance insulation technology garnering multiple placements in the O.R. Daily Editors’ Picks at the 2013 Outdoor Retailer Winter Market show at the Salt Palace Convention Center, Salt Lake City, UT from January 23-26, 2013.
“To be included in the O.R. Daily ‘Editors’ Picks’ is a strong statement to the level of trust our brand partners have towards our insulation technology,” stated Michael Joyce, president and chief executive officer of PrimaLoft, Inc. “As a leading ingredient brand, we are committed to be part of our brand partners efforts and success as they push the envelope in design and functionality in today’s outdoor industry.”
For 2013, PrimaLoft was selected as an “Editors’ Pick” for being a key component in The North Face THERMOBALL powered by PrimaLoft Collection. PrimaLoft also received “Editors’ Pick” mentions for their inclusion in the INOV-8 Race Elite 200 Thermoshell jacket and the ROCKY S2V Substratum Hiker hiking boot. The Editors’ Picks are awarded by the staff at SNEWS.
Logo courtesy Primaloft