One of the winningest walleye tournament professional anglers, Bruce Samson, recently became a promotional partner with the popular Pure Fishing family of fishing tackle.  He is known throughout walleye circles as “Doc” because he is a medical doctor turned walleye fishing guru. He is recognized as the master of everything electronics, and his live schools and DVD training courses have been attended by thousands.

On the water, Doc has always fished to win, a strategy that has paid handsomely. He won the 1986 MWC World Walleye Championship and a Lake Winnebago MWC tournament the following year. Most recently, he captured the AIM Lake Erie event; with PWT victories in 1999 and 2002 on Devils Lake, on Mille Lacs in 2001 and Ottertail Lake in 2006.  He also claimed $300,000 in the RCL (forerunner of the FLW) Championship in 2002.  His total walleye winnings are approaching $1,000,000.

Doc said, “I am the live bait and large walleye expert, but have learned years ago that bigger fish prefer soft artificials like Gulp! over live bait and this is just one tactic that I will share. He will represent Gulp!, PowerBait, Trilene, Fenwick, Pflueger, Abu Garcia and Berkley while working closely with Pure Fishing field marketing manager for the Midwest, Cody Roswick, who said, “Doc brings a lot to the table with his walleye universities, sonar and GPS education, strong retail experience and his skills at teaching the public to catch fish.”

Through every means possible, Doc has been educating anglers about boat electronics, including classes, seminars, Doctor Sonar Facebook, articles in major publications, TV shows, internet forums, in stores and on the water.  “It is impossible to teach only electronics, because after teaching people how to find fish, they want to know how to catch them,” Doc said.

For 2013, Doc has three on-water Walleye Schools set. Schedules and sign-up is on his website.  He will be one of the “professors” at the Scheel’s Universities to demonstrate and teach store employees his Gulp! and PowerBait tactics that have won tournaments. He added, “I’m thinking there may be some electronics questions asked, also.”

In addition to Pure Fishing, Doc serves on these pro staffs: Lowrance, Navionics, Mercury, Crestliner, MinnKota, Optima, Salmo, Smooth Moves seat mounts, Slix rod covers, Wave Wackers and Bert’s Custom Tackle.  Doc’s website is

Image courtesy Pure Fishing

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