The National Professional Anglers Association welcomes its newest industry partner, Strike King Lure Company, to its growing ranks. “They are known for quality innovative products and the NPAA is proud to partner with them and combine efforts to grow the sport of fishing,” said NPAA executive director Pat Neu.

The NPAA is an organization of professional anglers and tackle, marine and other concerned companies that want to make a difference by promoting the sport of fishing and enhancing the professionalism of its members. “This is a quality organization that we look forward to partnering with and we plan to reach a high number of people in the markets NPAA serves through this relationship,” said Mark Copley, Strike King marketing manager.

Copley pointed with pride to a company that began by selling spinnerbaits and has evolved into a company that offers a full line of multi-species products. “We have a growing focus on walleye products that is sure to grow with the recent addition of Tom Kemos, Keith Kavajecz and Chase and Gary Parsons to our pro staff,” he said. Saltwater and panfish also represent a growing segment of their business.

“We have the best pro staff in the industry and we rely heavily on their advice and input,” Copley said. “From concept to finished prototype is a rigorous and lengthy process and nothing is released until it’s just right.”

“That’s why Strike King is known for affordable quality,” Copley said, and each product category offers quality products at affordable prices. It’s also known for great lure names starting with KVD, but includes Hack Attack, Shadalicious, Sexy Swimmer, Potbelly, Buzz King, Bitsy Bug, Slab Hammer, and Saltwater Poison. They also market a very successful line of polarized sunglasses. Much more can be found at

Logo courtesy National Professional Anglers Association

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