FLW, the world’s premier tournament fishing organization, and Can-Am, a leading manufacturer of ATVs and side-by-side vehicles, have announced a sponsorship agreement through the 2013 season. Financial terms of the deal were not disclosed.

The world discovered the Can-Am brand more than 30 years ago through ground-breaking motocross bikes. Can-Am is part of Bombardier Recreational Products (BRP), a company where innovation and passion are at the heart of its products and its brands. These values are evident in their use of technology and design, and help towards the achievement of their mission to provide consumers with the most extraordinary recreational experience. Can-Am is carrying on the tradition by combining industry-leading performance, precision-engineered handling and rider-focused design in all of their ATVs and side-by-side vehicles.

Can-Am will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the Emmy-nominated “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

Logo courtesy FLW Outdoors

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