Ratings Momentum Continues to Build as Reality Lifestyle Mini-Series Strikes a Chord with Key Male Audiences
Sportsman Channel, the leader in outdoor television for the American sportsman, announced that audience interest and popularity continues to grow for its reality-based mini-series hosted by Ted Nugent—Wanted: Ted or Alive—scoring a No. 1 ranking for the month of March in its time period for all midsized networks in the advertiser coveted M25-54, M18-34 and A18-34 demos.
Hosted by the original, All-American outdoorsman, Wanted: Ted or Alive introduces five young adults to the sportsman lifestyle of self-reliance and responsibility as they compete in outdoor challenges that only the Motor City Madmen could contrive. Airing Mondays at 7pm ET/PT, exclusively on Sportsman Channel, Wanted: Ted or Alive has contestants questioning if they can truly survive the outdoors—and Nugent.
Network executives are confident on the series’ continued ratings success, as it begins the three-episode countdown to the unforgettable season finale: April 8, “Guts, Glory & Scarecrows,” April 15, “Hunting, Cooking & Rocking the Nugent Way” and the big season finale on April 22, “The Final Dash for Cash.”
“This mini-series has been a big ratings win for the network and is exactly the type of innovative, new programming we’ll continue to deliver for our growing base of passionate viewers,” said Graig Hale, VP of Business Development at Sportsman Channel. “Sportsman Channel is continuing to pave the way for a new era of outdoor TV that spans the diverse interests and lifestyles of the more than 80 million Americans who call themselves sportsmen and sportswomen.”
Considered a “master outdoorsman” and one of the world’s best guitarist showmen, Nugent pushes the limits of each contestant as they are thrown into the wild and forced to live off the land to eat, win and survive with Ted’s tools and by Ted’s rules. From using buffalo skin to make their own clothes to learning the sharp shooter skills of an archer, they participate in various challenges throughout the episodes, accruing points in the form of cash dollars along the way. The participant with the most “money” at the end of the week will win the grand prize of $25,000.
Image courtesy The Sportsman Channel