After ESPN made the startling announcement last month that the X Games will be moving from its traditional locale in Los Angeles, four cities jostled for the position to hold the next event. Along with Chicago, Charlotte, and Austin, Detroit managed to squeeze into the running. With the final decision to be announced in June, the enthusiasts and athletes behind the movement decided to increase Detroit’s standings with a video released today:
“Detroit was made for the X Games,” Rock Ventures Chairmen Dan Gilbert told CBS Detroit. “Our urban core is composed of young, diverse and creative people. Winning this bid to host the X Games for three consecutive years beginning next summer provides an outstanding opportunity to showcase to an international audience what Detroit has to offer.”
The video was produced by Detroit-based studio The House.