Sperry Top-Sider Signs Backbone Media for Performance Line PR
OutdoorHub 05.09.13
Sperry Top-Sider, the leading nautical performance and lifestyle footwear brand and inventor of the world’s first boat shoe, has appointed Backbone Media to manage the public relations for its authentic performance initiatives.
“As an agency, we’re always looking to partner with brands that have great stories to tell,” states Backbone Media PR director, Ian Anderson. “Sperry Top-Sider’s story goes all the way back to 1935, when Paul Sperry invented his original boat shoes, with their unique, siped rubber outsoles. Performance and technology have been at the heart of the Sperry Top-Sider brand ever since.”
Sperry Top-Sider’s grip on performance began over 75 years ago with the Authentic Original boat shoe, which, at the time, was state-of-the-art performance equipment. Still driven by the same passion for innovation, Sperry Top-Sider offers a wide variety of lab-proven, athlete-tested solutions. GripX3 Technology provides sailors with ultimate grip and traction,SON-R Technology offers paddlers with superior stability and agility under foot, and ASV Technology dramatically reduces shock and vibration for power boaters and anglers.
