Viridian, the nation’s fastest growing laser sight/light manufacturer, is pleased to introduce Joe Houser as its new Sales and Marketing Director. He will be responsible for all sales and marketing, including managing sales channels, developing and executing marketing and advertising strategies, and working closely with Viridian’s research and development department on new products.

Houser brings significant sales and marketing experience to the role, having spent almost 20 years delivering impressive results in several industries. Most recently, he was Sales Manager for Shooting Sports Retailer magazine with Grand View Media Group.

“We’re excited to add Joe to the Viridian team,” said CEO Brian Hedeen. “His expertise in firearms and defensive shooting, combined with his extensive business experience, make him a perfect fit.”

Houser is an active USPSA / IDPA / 3-gun competitive shooter, NRA Certified Instructor, and defensive pistol instructor. He holds a BA in Organizational Management and Communication from Concordia University in St. Paul, Minnesota.

Image courtesy Viridian Green Lasers

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