Footbalance, an innovator in custom footbed technology announces Jeremy Town as its new Managing Director in North America.

Town has driven Footbalance success as the brand’s North American Vice President of Finance for the last year. He will continue as the head of finance in the United States and Canada while also leading all the aspects of the North American business operations.

Town succeeds Matt Kaplan, who has elected to pursue another challenge. “I’d like to thank Matt for all he has done for Footbalance and growing this brand in North America,” says Town. “He has been instrumental in my personal success and the success of the business.”

Town’s experience in business and finance includes management roles with the world’s largest sporting goods manufacturing group, Amer Sports, as well as several key finance positions for IBM. In his new role he will be directing go-to-market priorities by leading sales and marketing managers. He’ll adapt global business plans to the North American market and build strategies and partnerships to strengthen the current Footbalance business as well as launch new products.

“Globally, we are thrilled to elevate Jeremy to the position of Managing Director in North America,” says Footbalance System, Ltd. president and group CEO Tom Jungell. “He understands the business extremely well, and in addition to being talented in finance, he is also an excellent leader with earned respect in the industry and camaraderie among his coworkers.”

“It’s been exciting to be part of the growth Footbalance North America has seen in the last year, and I’m confident we’ll continue to succeed and make a difference in the industry,” says Town. “As a sports and outdoor enthusiast, I know how important fit, comfort and performance are when it comes to footwear. So, it’s extremely satisfying come to work every day knowing that we’re improving this for so many people.”

With its Global Headquarters in Helsinki, Finland and North American Headquarters in Boulder, Colorado, Footbalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body alignment. www.footbalance.com www.twitter.com/footbalance www.facebook.com/footbalancecustomfootbeds

Logo courtesy Outside Media

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