PrimaLoft, the world leader in high-performance insulations and fabrics used in top outdoor and fashion brands, home furnishings, work wear, hunting and military applications, today announces CGPR as its public relations agency of record. CGPR will be responsible for providing overall strategic counsel relating to product and business initiatives, brand partner, special event and trade show support, as well as social media strategy and overall media relations.

“CGPR’s broad category experience and ability to stay on top of relevant business and global trends was a key factor in our decision to join forces,” said Eileen Berner, sales and marketing director at PrimaLoft. “The agency’s extensive expertise outside the outdoor and winter sports categories is critical to the future direction of our brand and is a valuable asset. Lastly, CGPR knows how to support our sales team, as well as our customers, by utilizing PR to drive sales and adding deeper value to our partnerships.”

CGPR is a public relations firm with a consumer focus, leveraging a wide scope of knowledge on behalf of clients that are established leaders in their industries.

Celebrating its 20th anniversary, CGPR’s team has worked with global brands including CVS/pharmacy, Ocean Spray, Perfect Pushup and Wilson Tennis.

In the outdoor and sporting goods category, CGPR served as PR partner for companies including W.L. Gore & Associates, adidas Outdoor, Merrell, Patagonia Footwear, Outdoor Industry Association, Outdoor Retailer and Snowsports Industries America.

Originally developed for the U.S. Army as a water-resistant alternative down, the PrimaLoft brand is recognized as the benchmark in performance insulations and yarns, providing unsurpassed warmth in wet conditions.

Logo courtesy Primaloft

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