Uncle Josh Baits, as part of their aggressive new marketing effort, has signed on Bast Durbin Advertising (BDA) as their agency of record to handle all aspects of advertising and public/media relations. In business since 1923, Uncle Josh has experienced great success based on word of mouth advertising and loyalty among consumers, but now feels the time is right to take a proactive approach to solidify awareness of their proven brands.
“Uncle Josh offers plenty of lures that catch fish,” said Dan Durbin, Co-owner of BDA. “Whether it’s the time-tested pork trailers, their new MEAT line of pork, or Kalin’s, they offer an assortment of brands that put more fish in the boat. It’s time now to remind people about the tried and true baits we all remember Dad throwing, but also introduce exciting new products, like the MEAT Series, or some ground-breaking new bass offerings from Kalin’s.”
Uncle Josh is one of the few brands that has actually GROWN, despite an industry that seems to be consolidating. The brands now falling under the cumulative Uncle Josh umbrella include: Bead, ATOM, Bombshell, Kalins, MEAT, Little Sinker, and Uncle Josh.
Kurt Kellogg, the owner of Uncle Josh, said that it’s time the public is made more aware of all the products the company has to offer fishing enthusiasts.
“We’ve had some change in ownership and with that, our thought process has changed,” said Kellogg. “We need to make more people aware of all we do here at Uncle Josh, whether it’s reminding them of how great our classic pork products are, or alerting them to the new offerings for 2014. We think that the guys at BDA can help make that happen.”
Bast Durbin Advertising is a full service ad agency based out of Slinger, Wisconsin. With over 50 years of combined experience in the outdoor market, they know how to get to the consumer. The agency has worked with such power hitters in the outdoor market as: Mathews, Lone Wolf Tree Stands, Gold Tip, The Heater Body Suit, as well as several consumer sport shows, including the largest of them all, The Field & Stream and Outdoor Life Deer & Turkey Expos.
“The unique part of our agency is that we have worked every inch of the outdoors market,” Durbin said. “We’ve been on the retail side, we have been reps, and indeed write for dozens of outdoor publications. This full-circle base of knowledge lets us get the word out about our clients not just through advertising and PR, but because of our great relationships with editors and writers in the market.”
BDA will handle creative direction, public relations, media buying, as well as POP and will even help develop co-op sales programs for UJ.
“This is only the beginning for Uncle Josh,” Kellogg said. “There are some exciting things going on right now from new products we are producing organically, to acquisitions that will help fill our roster of fishing products.
Logo courtesy Uncle Josh