Crimson Trace, the  inventor of Instinctive Activation laser sighting systems and the world’s leading brand of laser sights and tactical lighting products for firearms, has expanded its sales staff with a new employee and two promotions. The new responsibilities include: Scott Schaeffer as the new National Sales Manager; Justin Porlier is promoted to Key Accounts Manager; and Tiffany Hopp is promoted to Commercial Business Manager.

As Crimson Trace’s new National Sales Manager, Schaeffer brings channel sales experience and representative management. He previously worked in the sporting goods industry with Wilson and Maxfli and called on customers such as Bass Pro Shops. He will be based in Wilsonville, Oregon.

Justin Porlier
Justin Porlier

The transition of Justin Porlier to the new Key Accounts Manager position follows three years of work by him as a Crimson Trace Regional Sales Manager. Porlier previously covered the East Central sales region and will continue to be based in Kentucky.

Completing this sales department expansion is the promotion of Tiffany Hopp to the position of Commercial Business Manager. In this role, she will create store merchandise POS displays and other efforts to support the commercial customers. Hopp previously was the Crimson Trace Mar-Com Manager and has worked for company for more than five years.

Tiffany Hopp
Tiffany Hopp

“Crimson Trace continues to expand and put emphasis on strategic roles within the company,” stated Jeff Goddard, Crimson Trace Director of Sales. “We are committed to increasing our reach and frequency with our customers.” The company has dealers and regional sales managers from coast to coast.

The National Sales Manager is responsible for developing and executing aggressive strategies to achieve sales goals and objectives for the U.S. commercial sales operation. This position is directly responsible for the management and leadership of the Commercial Business Manager, field sales staff, and sales rep agencies. The Key Accounts Manager is responsible for managing business relationships with large strategic customers in CTC’s U.S. commercial sales operation. The Commercial Business Manager is responsible for pro-actively driving the collaborated effort between the commercial sales team and the marketing department in order to identify sales market opportunities.

Images courtesy Crimson Trace

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