Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for 65 years, has announced Tom Phillips has joined Bushnell as trade marketing manager.
Prior to joining Bushnell, Tom served as marketing manager for Billsoft Inc., a business software solutions company located in Overland Park, Kan. Before joining Billsoft in 2012, Tom occupied several roles during his eight year tenure at Olathe, Kan.-based Grundfos Pumps, including experience in marketing and communications management roles.As trade marketing manager, Tom will liaise with marketing and product management to develop annual trade marketing calendars and account specific programs that align with company initiatives. In addition, he will work closely with the Bushnell sales team and key accounts to develop effective marketing programs, including promotions, advertising, digital marketing and in-store merchandising displays.
“We’re excited to welcome Tom to Bushnell and the trade marketing team,” said Aaron Oelger, Bushnell marketing director. “His previous experience in marketing and communications will be valuable assets to both our customers and our organization,” added Oelger.
Tom is a graduate of Pittsburg State University, where he earned a bachelor’s degree in public relations. His professional experience includes brand development, content creation, corporate messaging and public relations.
Image courtesy Howard Communications/Bushnell