Sportsman Channel, the leader in outdoor television for American sportsmen and women, has been named a finalist for the prestigious CableFAX Digital Awards in the category of “Use of Facebook.” The winners of the CableFAX Digital Awards will be announced on March 13 in New York City during an awards luncheon.
Sportsman Channel’s recognition showcases how the network achieved its goal of increasing its Facebook ‘Likes’ beyond 500,000. Sportsman Channel grew its Facebook users by 77 percent during an 11-month span in 2013. The impressive growth figures are a result of a strategic, multiplatform social approach that puts a focus on quality content, real-time response and engagement across numerous networks including Facebook, Twitter, Pinterest and YouTube. The strong results have allowed the network to become the leader in interactive engagement in the Outdoor TV category and excel across other multiplatforms.
“Sportsman Channel is honored to be a finalist for a CableFAX Digital Award in the Facebook category,” said Brian Moyer, Sr. Director of Digital Services, Sportsman Channel. “Facebook is an integral part of Sportsman Channel’s marketing strategy and it is aiding the network in increasing engagement with our audience. ‘Aporkalypse Now’ is one of many successful programming stunts in which the network extends its social influence to millions of outdoor enthusiasts.”
Logo courtesy Sportsman Channel