CarbonTV, a premium online video network focused solely on outdoor and rural shows, recently produced two new YouTube ads that dared viewers to “See What You’re Made Of.” However, CarbonTV found its ads were promptly banned from YouTube’s ad service for their hunting and fishing footage.
Using some footage of hunting basics such as field dressing, the ad series playfully challenges viewers to keep watching. The premise of the campaign is that, for new viewers, hunting shows can be a bit difficult to watch.
You can see the banned hunting ad below:
“We realized it wasn’t simply about asking people to tune in, it was about challenging them to stick around,” said Dan Seliger, a CarbonTV executive. “We are committed to exposing as many people as possible to outdoor programming and we thought this approach would get some attention.”
The campaign definitely seems to have sparked a conversation. After all, watching someone skin a deer like he’s mowing the lawn can have that effect on even the most seasoned outdoorsmen. At the very least, CarbonTV was simply trying to get a reaction. And that they did.
Another banned fishing ad can be seen below:
The good news is that several spots from the campaign didn’t get banned and are living up to their goal of introducing new viewers to CarbonTV’s broad spectrum of outdoor and rural lifestyle programming. To watch free outdoor shows, visit CarbonTV.com or find CarbonTV on Apple AirPlay, Chromecast, Roku, Xbox One and Samsung Smart TVs.