With over $646 Billion spent annually, the outdoor industry is nothing to scoff at.
Research has shown that outdoorsmen and women spend a higher-than-average percentage of their income on their pursuits and passions. With that being said, Carbon Media Group is capitalizing on the shift towards digital media and changing content consumption behaviors. CarbonTV, along with our website, are leading the charge toward more organic content with less invasive advertising. At the end of the day, people don’t want to be pressured into buying products, they want to be able to make decisions on their own terms.
Watch David Farbman, Carbon Media Group Chairman, discuss the outdoor industry with the “FMHR” traders and John Spallanzani, GFI Group below: