Unless you’ve been living under a rock for the past few months – or if you’re one of the few hunters or anglers who doesn’t listen to country music – you’ve certainly heard Luke Bryan’s latest hit, “Huntin’, Fishin’ and Lovin’ Every Day.”

The music video (below) is also amazingly popular; in fact, it has been viewed more than 12 million times on YouTube.

Bryan’s wife and kids are featured in the video, as is the Flint River near his hometown of Leesburg, Georgia. And in case you’re wondering about the “32 Bridge” that appears on some of the hats and shirts, it’s part of a partnership between Bryan and Cabela’s. As the video below explains, 32 Bridge is a new clothing brand with its roots on Route 32, which crosses the Flint River near Leesburg.

Image is screenshot from video on YouTube

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