Outdoor retailer Gander Mountain has entered into a partnership with the National Rifle Association (NRA) and will immediately begin offering its customers the opportunity to purchase NRA memberships at Gander Mountain stores in Minnesota, North Dakota and Wisconsin. A national rollout is scheduled for September 2016.
The partnership will feature marketing and promotional collaborations including direct mail and special in-store “NRA Weekend” events. Customers will be able to purchase a 1-year NRA membership for $30 (regularly priced at $40) and receive a free $10 Gander Mountain gift card toward their next purchase.
“We are proud to support the shooting sports industry through our partnership with the NRA and are committed to providing responsible citizens with access to firearms and educational programs that promote proper use, care, safety and security through our on-going ‘With Rights Comes Responsibility’ campaign,” said Gander Mountain President Derek Siddons. “The right to own and use firearms comes with a responsibility to be educated and safe. With safety being our number one priority with firearms, we’re proud to have provided over 250,000 training sessions to our customers through our six Gander Mountain Academy locations since its founding in 2011.”
When customers activate their new NRA membership card they’ll receive a monthly NRA magazine, membership card to cash in on exclusive discounts and offers, NRA decal, up to $2,500 worth of insurance, and a free $10 Gander Mountain gift card by mail along with their NRA membership materials.
“The NRA is thrilled to be partnering with one of America’s premier shooting sports destinations, Gander Mountain,” said Wayne LaPierre, National Rifle Association’s Executive Vice President. “Gander Mountain is committed to protecting our Second Amendment rights and to firearms safety and training. One of the main goals of this partnership is to build on existing educational and firearms safety programs.”
The phased rollout of NRA memberships will include 26 store locations throughout Minnesota, North Dakota and Wisconsin starting the week of July 18, and it will expand to all 163 locations by September, kicking-off during the first Gander Mountain NRA Weekend event that will feature special presentations, offers, educational classes and giveaways.
Gander Mountain has a steadfast record of fostering responsible firearms ownership, training and safety through its Responsibility Pledge, and its Gander Mountain Academy training centers have earned a reputation as one of the nation’s top providers of firearms education and safety training. The training centers are designed to provide firearm owners access to highly trained instructors, live-fire ranges, and access to exclusive, state-of-the-art virtual simulation technology in the form of virtual firing ranges that simulate a live-fire range experience, immersive threat scenarios, and skill-building simulations. Gander Mountain Academy offers training and safety courses for everyone from first-time firearms users to advanced law enforcement officers. Click here for more details on the six Gander Mountain Academy locations, and watch the video below to see the innovative Virtual Training V-Range.