Hunting traditions run deep in the hearts, minds and actions of sportsmen across North America. And one tradition that’s repeated often around the campfire is celebrating the harvest of a trophy buck or mature gobbler by enjoying a shot of bourbon, Wild Turkey Bourbon to be exact.

If you’re among the crowd who enjoys Wild Turkey Bourbon, then check out the video below featuring actor Matthew McConaughey. Not only does McConaughey appear in the video, he is the new creative director of the entire Wild Turkey Bourbon campaign.

Good stuff . . . the short film and the bourbon.

Image is a screenshot from the YouTube video

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