Gander Mountain will be getting a fresh new start, which will include a new name and new logo.
Camping World CEO Marcus Lemonis has been trickling out some of the details on Twitter, and it sounds like the outdoor retailer will now be called Gander Outdoors, but the logo is still in the works.
Lemonis is looking for help with the logo, apparently willing to pony up $25k to the person who designs best logo . . .
— Marcus Lemonis (@marcuslemonis) May 11, 2017
He tweeted this just last night and already, designs have been flying in.
Here are some of his favorites so far:
— Marcus Lemonis (@marcuslemonis) May 12, 2017
In response to tweets inquiring about the name change, Lemonis tweeted three reasons:
“More categories, better pricing, fresh start.”