Done Deal: Bass Pro Completes $4 Billion Acquisition of Cabela’s

   09.25.17

The years of speculation and rumors have come to an end. Bass Pro Shops completed their purchase of Cabela’s.

The $4 billion acquisition has been years in the making, so we expect the process to go very smoothly. As of right now, no stores will be closing and things should remain mostly the same for shoppers with some noticeable improvements listed below. What’s less certain is the fate of the 2,000 or so employees at Cabela’s Sidney, Nebraska, headquarters. Bass Pro stated they expect to move operations to Missouri, but they might keep some employees in Nebraska.

Here is a list of answers Cabela’s has provided to their anxious customers. Many of these actually seem much better for the consumer.

What are the customer benefits of uniting these companies?

This is an opportunity to create a “best of the best” shopping experience for all outdoor enthusiasts worldwide for generations to come. Bringing together these two great companies will advance our impact on the future of conservation like never before while protecting the outdoor heritage we all hold dear. We plan to retain and grow everything customers love about both brands.

Will the company’s name change?

We will continue celebrating and promoting both the Bass Pro Shops and Cabela’s brands as we bring our two great companies together.

Will Bass Pro Shops gift cards be honored at Cabela’s locations and vice versa?

Customers can exchange a Bass Pro Shops gift card to a Cabela’s gift card for an equal amount and vice versa. Gift cards are exchanged at the customer service counter in either store or by contacting our online customer service centers. To exchange a Cabela’s gift card that you would like to use at Bass Pro Shops, call 1-800-211-6440 to have it exchanged. To exchange a Bass Pro Shops gift card that you would like to use at Cabela’s, call 1-800-237-4444 to have it exchanged. We are working to improve this process moving forward.

Will I be able to return Cabela’s purchases to Bass Pro Shops locations and vice versa?

Yes, Cabela’s purchases can be returned to our customer service counters at Bass Pro Shops and vice versa or by contacting our online customer service centers.

Will existing exclusive brands and products still be available at Bass Pro Shops and Cabela’s?

Bass Pro Shops and Cabela’s have strong national proprietary brands in several categories. Our goal is to continue developing and growing our brands to ensure we provide the same exceptional quality, service and value that customers have come to know and trust from Bass Pro Shops and Cabela’s exclusive products.

Will Cabela’s CLUB Visa cardholders earn points at Bass Pro Shops locations?

Yes, Cabela’s CLUB Visa holders will earn 1% back on all purchases made at Bass Pro Shops and all locations that accept Visa. In addition, Cabela’s CLUB Visa members will still earn 2%, 3% or 5% back on qualifying purchases at all Cabela’s locations, earning points for free gear and incredible outdoor experiences. We are working on solutions to better connect the programs.

Will Bass Pro Shops Outdoor Rewards Mastercard cardholders earn points at Cabela’s locations?

Yes, Bass Pro Shops Outdoor Rewards Mastercard holders will earn 1% back on all purchases made at Cabela’s and all locations that accept Mastercard. In addition, you will still earn 3% or 5% back on qualifying purchases at all Bass Pro Shops locations, earning points for free gear and unique experiences. We are working on solutions to better connect the programs.

 

Here’s a video Cabela’s released to explain the sale, and you can read more about the transition here

Read More