Vortex Optics not only makes great binoculars and riflescopes, but they understand that marketing to consumers in a fun and engaging way can make a big difference to their bottom line.

We recently showcased a hilarious hunting/office video from the company, and several months prior, Vortex took the shooting industry by storm with their amazing April Fool’s joke about the Bullet-Cam. Both videos are must-see TV.

Today, in honor of “The Last Jedi” hitting theaters on December 15, Vortex Optics releases this clever Star Wars spoof.

Good stuff this is.

Image is a screenshot from the YouTube video

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