Cabela’s & Bass Pro Shops Choose Mastercard to Handle Combined Co-Brand Portfolio
OutdoorHub Reporters 02.05.18
The two recently-merged outdoor retailers, Cabela’s and Bass Pro Shops, will don the Mastercard logo by the end of the year, according to a press release on the credit card’s website.
Mastercard, a long time partner with Bass Pro Shops, announced the news last week, with plans to convert Cabela’s CLUB credit card business in order to “unify North America’s premier outdoor and conservation company’s portfolios under a single network with opportunities to make conservation an important component of the CLUB’s mission going forward.”
Here is the rest of that news release from Mastercard below:
Partnership to expand world-class service, cardholder benefits and support a unified focus on conservation and the outdoors
PURCHASE, NY & SPRINGFIELD, Mo.– February 1, 2018 – Mastercard announced today that Bass Pro Shops and Cabela’s has chosen the company to be the network for the outdoor retailer’s combined consumer credit co-brand portfolio. Mastercard has long been the network on the Bass Pro Shops co-brand program. Under this new partnership, the Cabela’s CLUB credit card business will convert to Mastercard, unifying North America’s premier outdoor and conservation company’s portfolios under a single network with opportunities to make conservation an important component of the CLUB’s mission going forward.
“Bass Pro Shops and Cabela’s customers are strong supporters of the outdoors and conservation. We are excited to partner with a company like Mastercard that shares in these passions,” said Johnny Morris, Bass Pro founder and CEO. “Our partnership with Mastercard will allow us to bring Priceless experiences to our loyal customers and unite sportsmen and women together to collectively advance conservation.”
In addition to the rich rewards already provided by both Bass Pro Shops and Cabela’s, this program will be enhanced by Mastercard’s benefits and experiences, allowing loyal cardholders to enjoy even more opportunities to demonstrate their passion for the outdoors. Together, the companies will develop programs to engage cardholders in conservation efforts, including supporting conservation education efforts at Johnny Morris’ Wonders of Wildlife National Museum and Aquarium. Located next to Bass Pro Shops National Headquarters in Springfield, Missouri, the not-for-profit conservation attraction is the largest and most immersive of its kind in the world.
“We are thrilled to welcome this premiere portfolio to the Mastercard family,” said Craig Vosburg, president, North America, Mastercard. “Bass Pro Shops and Cabela’s are two iconic brands that have created a best-in-class experience for consumers with their superior products, dynamic locations, unique experiences and outstanding customer service. We look forward to partnering with them to build a program focused on loyalty and outstanding customer service, as well as working to meaningfully advance conservation efforts and introduce families to the outdoors.”
The transition is expected to take place before the end of the year with more details to be shared in the coming months. Bass Pro Shops and Cabela’s CLUB cardholders can continue using their cards and earning reward points as usual.
