BMW Designed A Sleek New Camper Concept To Highlight The North Face FUTURELIGHT Material
OutdoorHub Reporters 01.17.19
Good news campers! BMW, the German luxury automobile and motorcycle producer, partnered with The North Face to unveil a sleek new camper concept and virtual reality experience at the global consumer electronics tradeshow (CES) in Las Vegas on January 7. This sleek looking camper concept was designed by BMW’s subsidiary group Designworks to showcase The North Face FUTURELIGHT material, which uses “Nanospinning technology” to create the world’s most advanced, breathable, waterproof material.
“We combined both physical and digital worlds to showcase this material, ensuring the holistic vision of the brand was clearly communicated, while giving people a real ‘hands-on’ experience,” said Laura Robin, Designworks LA Studio Director. “Thinking about extreme performance in new and unexpected ways from our experience of working across multiple industries, helped us to provide consumers with a unique and never before seen insight into the very heart of the material and its key attributes.”
The revolutionary Nanospinning process used to create The North Face FUTURELIGHT material, has allowed for The North Face designers to add air permeability into the membrane of a fabric for the first time. This process creates nano-sized holes, allowing for incredible porosity while still maintaining total waterproofness, letting air move through the material and provide more venting than ever before.
The goal behind this collaboration project was to offer a glimpse into the future of protection from the elements for those who desire to live life outdoors.