San Antonio, TX – November 17, 2011 – Already a long-term supporter of competitive collegiate bass fishing, Cabela’s, The World’s Foremost Outfitter, has stepped up their commitment to the BoatUS Collegiate Bass Fishing Series and Association of Collegiate Anglers through the end of 2014. As part of the continued sponsor commitment, Cabela’s will be the Official Retailer of the series and association, as well as the Title Sponsor of the Cabela’s Collegiate Big Bass Bash. As part of the commitment, more than $35,000 in Cabela’s gift cards will be given out every year at ACA collegiate events nationwide, and anglers competing in certain events are eligible for the Cabela’s Anglers Cash bonus as well.
“Cabela’s has been behind our series and college bass fishing since our first event on Lake Lewisville in 2006. Their continued long-term support and dedication to college bass fishing at this level is a primary reason our events are the largest in college bass fishing year in and year out,” said Wade Middleton, President of CarecoTV and Tournament Director of the BoatUS Collegiate Bass Fishing Series.
The BoatUS Collegiate Bass Fishing Series, featuring three nationally televised events, is the nation’s largest collegiate fishing series and includes the Cabela’s Collegiate Big Bass Bash, the Collegiate Bass Fishing Open, and the BoatUS Collegiate Bass Fishing Championship. Cabela’s will be promoted onsite throughout the entire series, featured online at www.collegiatebasschampionship.com, as well as in the programming, The BoatUS Collegiate Bass Fishing Championship Television Series, which is featured on NBC Sports Outdoors, formerly Versus. In addition, Cabela’s will support a growing number of school-run events across the nation through the Association of Collegiate Anglers, further strengthening ties to college-level anglers.
“Cabela’s has a long tradition of supporting youth and next-generation outdoor programs,” said Scott Williams, Cabela’s Chief Marketing Officer. “We consider Collegiate Bass Fishing the premier event of its kind. College anglers are important as ambassadors of all that is good about outdoor sports. They are at the forefront of a new generation of sportsmen and women who share our passion for the outdoors.”
About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s Club® VISA credit card, which serves as its primary customer-loyalty rewards program.