New Primetime Block, Show and Sponsorships Announced

New Berlin, WI, November 17, 2011 – Sportsman Channel, the leader in outdoor TV for the American Sportsman, is proud to announce Realtree joins the network as a weeknight sponsor of the Realtree Hunting Camp block of shows starting December 27, 2011 and airing every Tuesday night throughout the year. Plus, Realtree is the title sponsor for Sportsman’s original production, Dropped: Project Alaska, to debut in January. Additionally, the popular series Realtree’s Monster Bucks is coming exclusively to Sportsman Channel in June, 2012.

“Our ties with the Sportsman Channel go back to our earliest days, 25 years ago, when we started working with many of the people who are still at InterMedia Outdoors today,” said Realtree Designer and President Bill Jordan. “It is only natural that we work with Sportsman to better deliver great Realtree entertainment to our fans. Realtree has over 1500 Licensees, thousands of retailers and, of course, products being used by millions of hunters. This new Tuesday night Realtree Hunting Camp block of shows gives us yet another great way to promote our many partnerships and camo patterns to our loyal Realtree fans. ”

“As the only national network 100 percent dedicated to hunters, shooters and anglers, Sportsman is proud to be the home of Realtree Hunting Camp,” said Gavin Harvey, CEO Sportsman Channel. “We are excited Sportsman is the exclusive home of Realtree’s Monster Bucks starting next June and we are eager to rev our television and media engine in support of Realtree’s business goals.”

Realtree will have on-air, print and digital media exposure through Sportsman’s vast outdoor media coverage, including 17 print magazines, 15 websites and the network.

Realtree’s Monster Bucks is the same dream-team of Realtree staff and their partners chasing trophy whitetails, but now includes never-before-seen original footage and cut-ins of new content from Realtree’s partners.

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